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Matcha, designed to be kept.
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June Stutterheimpress@uchimatcha.com
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Uchi is an Amsterdam-based, design-led matcha brand founded by the young June Stutterheim, who spent a decade in food before turning to the ritual she had known since childhood.
Its core is a refillable system: the Base, an airtight stainless steel canister made to be kept for life, and the Pod, a recyclable refill of ceremonial grade single-origin matcha from the Okunoyama garden of Horii Shichimeien in Uji, Japan.
Around the system, Uchi designs the tools of the matcha ritual, from ceramic chawan to bamboo chasen. Self-funded, independently owned and fully female-led, the company stands on three commitments: ritual, considered design and closed-loop sustainability.
Fact Sheet
Company specification
REF · PK-2026
- Founded
- Launched November 2025
- Headquarters
- Amsterdam, the Netherlands
- Founder
- June Stutterheim, 24, founder and CEO
- Ownership
- Independent, fully female-led
- Funding
- Bootstrapped, no outside investors
- Team
- Small team, Amsterdam-based
- Category
- Luxury matcha and ritual objects
- Core product
- Refillable canister system (Base + Pod)
- Matcha
- Ceremonial grade · Uji blend · Horii Shichimeien
- Source
- Horii Shichimeien, Okunoyama garden
- Pricing
- Home set €65 · Base €30 · Pod €45
- Website
- uchimatcha.com
Imagery and Assets
High-resolution product photography, founder portrait and brand marks are available by downloading press assets below.
Images may be used for editorial coverage of Uchi with credit where applicable. For specific requests, contact us directly.
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The story
04 The brandAbout Uchi
About Uchi
Uchi is an Amsterdam-based, design-led matcha brand built around a single question: where does the desire for beautiful objects meet the need for calm? The answer, founder June Stutterheim believed, was already centuries old. Matcha is the ritual where the two have always met.
The answer is a refillable system. The Base, an airtight stainless steel canister designed to be kept for life, the Pod, a recyclable refill of ceremonial-grade matcha from Horii Shichimeien. Composed in Uji from first-flush tencha across Kyoto, Nara and Shiga. Together they replace the disposable tin with an object made to stay on the counter, not in the cupboard.
Alongside the system, Uchi designs the tools of the ritual: a ceramic chawan, a matcha scoop, a fine-mesh sifter and a bamboo chasen. Every piece is made to be used daily and kept permanently.
Uchi is self-funded, independently owned and fully female-led, run by a deliberately small team from Amsterdam. The brand stands on three commitments: ritual, considered design and closed-loop sustainability.
05 PositionWhy Another Matcha Brand
Why Another Matcha Brand
There are more matcha brands than ever. Uchi exists because almost none of them are object companies.
The category competes on powder: grade claims, wellness promises, a tin that gets thrown away. Uchi inverts this. The permanent object comes first, and the matcha arrives as its refill. The Base is designed to be bought once and kept for life; the Pod closes the loop around it. No other matcha brand is built on this architecture.
The second difference is restraint. One producer, one grade, one system. Where the category adds flavours, formats and claims, Uchi removes them. The brand invites rather than convinces, closer in spirit to Aesop or Rimowa than to the wellness aisle.
06 The founderThe Founder
The Founder
June Stutterheim is 24 and has already spent a decade in food: a custom cake business started as a teenager, her own cake shop, professional kitchens and a catering company. Her connection to matcha began at age twelve and never left.
She founded Uchi knowing exactly how crowded the matcha market had become. That was the point. She had read the moment clearly: a generation more visually literate than any before it, a growing need for calm and ritual as a counterweight to speed, and matcha arriving as the cultural bridge between the two. Every brand in the category was selling the trend. None had connected these three currents into a single designed object. Uchi is that connection: not another matcha brand, but a permanent object with matcha at its centre.
She built the company in Amsterdam with a deliberately small, fully female team, entirely self-funded, and runs it hands-on today, from product design to sourcing. The brand's design language, from the stainless steel Base to the identity itself, is hers.
June is available for interviews, commentary on the matcha category, and features on young founders, female founders and independent luxury brands.
07 ProductsThe Product System
The Product System
- Base
- airtight stainless steel matcha canister. Bought once, refilled indefinitely.
- Pod
- Ceremonial-grade matcha. The refill at the centre of the closed loop.
- Home set
- Base + Pod, the starting point (€65).
- Home + Whisk set
- Base + Pod + Whisk (€80).
- Complete set
- Base + Pod, Bowl, Spoon, Sieve and Whisk (€120). The full ritual.
08 OriginSourcing
Sourcing
Uchi's matcha comes from Horii Shichimeien, a tea house in Uji, Japan, founded in 1879 that tends the Okunoyama garden. One producer by design: one house, one grade, held steady year to year.
The brand approaches this heritage as a guest, not an owner: the craft belongs to Uji, and Uchi's role is to carry it into daily life elsewhere with accuracy and respect.
09 For editorsStory Angles
Story Angles
- Design
- A matcha brand approached as object design: a founder who identified the meeting point between a visual generation and its need for ritual, and built the object to hold it. Canister system, tools and identity designed in Amsterdam, positioned alongside references like Aesop and Rimowa rather than the wellness aisle.
- Sustainability
- The closed loop as a luxury argument: buy the Base once, refill forever. A rejection of the disposable tin in a category built on it.
- Food and lifestyle
- As matcha moves from trend to habit, Uchi makes the case for slowing it down: ceremonial grade, prepared properly, as a daily ritual rather than a takeaway order.
- Business
- A 24-year-old solo founder with ten years in food, building a fully self-funded independent luxury brand with a small team from Amsterdam, in a matcha market growing faster than its supply. Her contrarian bet: enter the most crowded category in wellness by refusing to compete only on powder.
Press Contact
press@uchimatcha.com
June Stutterheimuchimatcha.com